Local food is hotter than ever – now we’re highlighting the taste of Arctic Sweden

The demand for local food and beverage experiences continues to grow – among both international and Swedish visitors. Recent knowledge from Visit Sweden shows that food and dining experiences are now one of the strongest reasons to travel globally. Food-interested travelers seek genuine encounters with local ingredients, traditions and people.

To help more companies reach these target groups, the Swedish Lapland Visitors Board and Nära mat – Norrbotten’s food strategy – are running the Norrbotten’s Flavor Routes project.

“We have already received expressions of interest from many exciting companies, but there is still room for more to join”, says Linda Norén.

Through the project, companies have the opportunity to strengthen their digital presence and become visible in both a digital guide and a printed brochure that highlights Norrbotten’s dining offerings.

Here’s what the project offers entrepreneurs who participate:

• Free visibility in a digital guide and printed brochure of the county’s food tourism offerings
• Knowledge of visitor trends and meal tourism – what is in demand, by whom and why?
• Support in your own marketing, adapted to the target groups’ travel patterns and behaviors
• Google’s digital business support, a concrete tool to improve your digital position

Being easy to find digitally is crucial. Food-interested travelers primarily use Google, map services and social media when planning their visits. For companies in Norrbotten, this represents a great opportunity to reach guests who are actively seeking local, authentic taste experiences.

Companies can participate in the project if they:

• Operate a business within the tourism or food industry
• Have operations in Norrbotten County
• Have a website with relevant and updated information

The company should also fit into one or more of the following categories:

• Produces or refines Norrbotten food or beverages, and has direct sales
• Operates a restaurant, café, bakery or farm shop based on Norrbotten ingredients or food traditions
• Offers dining experiences with a focus on Norrbotten food tradition or traditional food craftsmanship

Do you want to help put Norrbotten on the food map?

Whether you run a farm shop, a restaurant, a bakery, a microbrewery or offer experiences linked to Norrbotten flavors – you are warmly welcome to submit an expression of interest.

This is an opportunity to reach more visitors and position your company in one of the fastest growing parts of the tourism industry.

Click here for a link to the expression of interest.