Sustainability

Sustainability

We are on a new journey together. To care about the Arctic, about our Arctic lifestyle, is also to care about our Arctic home – as a sector, we want to build the most responsible destination in the Arctic.

We are driven by the need to develop ourselves and the place we live in – and to do so, we need to take a new path. The questions of the future are complex and have no easy answers. We learn as we go. There is no point in pointing the finger at others – rather, we point to good ideas and solutions for tackling new challenges.

No man is an island, and no one can change the world all by themselves, not as an individual, as a company, as an organization, or as an industry. Let’s link arms and help each other roll up our sleeves. Only in this way can we create hope for the future.

This is the beginning of our journey, for how we, as individuals in our organization and sector, can contribute to solutions.

This is how we take responsibility

The core values that guide the Swedish Lapland Visitors Board in the right direction, towards the set goals are – lead, attract and gather strength. We facilitate Sweden’s Arctic travel destination, which includes about 600 actors. Together with other industry clusters in Norrbotten, we collaborate for regional development, in accordance with Norrbotten’s regional development strategy and the EU’s tourism goals. We contribute by providing resources, activities and development programs across the region.

It is our responsibility to ensure the framework for the tourism industry to operate in the most sustainable way possible and to promote sustainable business models on behalf of the industry. We do this by:

• Promote and spread visitors across the destination and throughout the year
• Identify, support and promote regenerative tourism and hospitality
• Strive to ensure that the business and product development we work on is in harmony with the local population
• Facilitate networking and development of the tourism ecosystem
• Work with municipalities and authorities to promote a conscious and responsible tourism industry
• Supporting tourism businesses committed to sustainable business
• Contribute to the sustainable management of site-specific intangible cultural heritage
• Increase commitment to the operation, products and value of the tourism industry among social actors at the destination, nationally and internationally
• Promote and encourage the main stakeholders of the tourism industry – enablers, businesses, visitors – to engage in acting more sustainably through Care for the Arctic – it’s our home
• Promote skills development in regenerative tourism in our own organization
• Safeguarding biodiversity, protected nature, self-sufficiency, water and air quality