Swedish Lapland Visitors Board is the destination management organisation for Norrbotten county and the municipalities Skellefte\u00e5 and Sorsele. Together, we represent Sweden’s Arctic destination – Swedish Lapland. <\/p>\n\n\n
Our aim is to support the industry\u2019s ambitions to use international and domestic demand for the destination\u2019s products and experiences to do business by providing a cooperative platform based on trade and industry. <\/p>\n\n\n\n
Our strength is organisational cooperation between local public and private entities, making resources work together operationally and strategically. <\/p>\n\n\n\n
These mutual ventures maximise the possibilities for direct effects on growth, new jobs and businesses from governmentally invested funds and ensure a long-term, sustainable regional development. <\/p>\n\n\n\n
The industry cooperates through the destination brand Swedish Lapland, functioning as a common platform for communication and identity for the area together with the brands of various entrepreneurs, the brand Sweden and local brands within the region that are known internationally and hold global attraction. <\/p>\n\n\n\n
The destination Swedish Lapland represents Sweden\u2019s part of the Arctic and has a unique international position thanks to its nature and culture. The destination is also part of S\u00e1pmi, the traditional settlement region of the Sami indigenous people. This means that the entire destination is reindeer pastureland where approximately 34 Sami villages carry out their reindeer keeping, from the mountains to the islands of the Bothnian Gulf archipelago.<\/p>\n\n\n\n
Swedish Lapland Visitors Board is responsible for the destination brand\u2019s communication channels as well as overall communication. The destination Swedish Lapland consists of all municipalities in Norrbotten County plus the municipalities Skellefte\u00e5 and Sorsele.<\/p>\n\n\n\n
The main part of Swedish Lapland Visitors Board\u2019s activities is carried out as various development projects. For example, th following projects are in progress:<\/p>\n\n\n\n
Business Capacity Development<\/strong> \u2013 a twinning project financed by EU Structural Funds\/the Swedish Agency for Economic and Regional Growth (Tillv\u00e4xtverket), all municipalities belonging to the destination, Norrbotten\u2019s county administrative board, Norrbotten\u2019s county council, Region V\u00e4sterbotten.<\/p>\n\n\n\n Visit Arctic Europe<\/strong> \u2013 financed by Interreg Nord, various companies within the hospitality industry and their partners, VisitSweden, Norrbotten\u2019s county administrative board and Norrbotten\u2019s county council.
All these development projects are based on\u201d\u2018A Strategy for Regional Hospitality Industry 2020\u2033 (contact us at info@swedishlapland.com to receive more info) and are carried out within one or several of the identified areas of priority:<\/p>\n\n\n\n