{"id":11813,"date":"2025-12-19T13:19:34","date_gmt":"2025-12-19T13:19:34","guid":{"rendered":"https:\/\/arcticswedenvisitorsboard.com\/nyheter\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/"},"modified":"2025-12-19T13:19:35","modified_gmt":"2025-12-19T13:19:35","slug":"local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden","status":"publish","type":"nyheter","link":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/","title":{"rendered":"Local food is hotter than ever \u2013 now we&#8217;re highlighting the taste of Arctic Sweden"},"content":{"rendered":"\n<p><strong>The demand for local food and beverage experiences continues to grow \u2013 among both international and Swedish visitors. Recent knowledge from Visit Sweden shows that food and dining experiences are now one of the strongest reasons to travel globally. Food-interested travelers seek genuine encounters with local ingredients, traditions and people.  <\/strong><\/p>\n\n<p>To help more companies reach these target groups, the Swedish Lapland Visitors Board and N\u00e4ra mat \u2013 Norrbotten&#8217;s food strategy \u2013 are running the Norrbotten&#8217;s Flavor Routes project.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We have already received expressions of interest from many exciting companies, but there is still room for more to join&#8221;, says Linda Nor\u00e9n.<\/p>\n<\/blockquote>\n\n<p>Through the project, companies have the opportunity to strengthen their digital presence and become visible in both a digital guide and a printed brochure that highlights Norrbotten&#8217;s dining offerings.<\/p>\n\n<h3 class=\"wp-block-heading\">Here&#8217;s what the project offers entrepreneurs who participate:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Free visibility<\/strong> in a digital guide and printed brochure of the county&#8217;s food tourism offerings<\/li>\n\n\n\n<li><strong>Knowledge of visitor trends and meal tourism<\/strong> \u2013 what is in demand, by whom and why?<\/li>\n\n\n\n<li><strong>Support in your own marketing<\/strong>, adapted to the target groups&#8217; travel patterns and behaviors<\/li>\n\n\n\n<li><strong>Google&#8217;s digital business support<\/strong>, a concrete tool to improve your digital position<\/li>\n<\/ul>\n\n<p>Being easy to find digitally is crucial. Food-interested travelers primarily use Google, map services and social media when planning their visits. For companies in Norrbotten, this represents a great opportunity to reach guests who are actively seeking local, authentic taste experiences.  <\/p>\n\n<h3 class=\"wp-block-heading\">Companies can participate in the project if they:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Operate a business within the <strong>tourism or food industry<\/strong><\/li>\n\n\n\n<li>Have operations in <strong>Norrbotten County<\/strong><\/li>\n\n\n\n<li>Have a <strong>website<\/strong> with relevant and updated information<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">The company should also fit into one or more of the following categories:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Produces or refines Norrbotten food or beverages, and has direct sales<\/li>\n\n\n\n<li>Operates a restaurant, caf\u00e9, bakery or farm shop based on Norrbotten ingredients or food traditions<\/li>\n\n\n\n<li>Offers dining experiences with a focus on Norrbotten food tradition or traditional food craftsmanship<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Do you want to help put Norrbotten on the food map?<\/strong><\/h2>\n\n<p>Whether you run a farm shop, a restaurant, a bakery, a microbrewery or offer experiences linked to Norrbotten flavors \u2013 you are warmly welcome to submit an expression of interest.<\/p>\n\n<p>This is an opportunity to reach more visitors and position your company in one of the fastest growing parts of the tourism industry.<\/p>\n\n<p><a href=\"https:\/\/arcticswedenvisitorsboard.com\/projekt\/norrbottniska-smakvagar\/intresseanmalan\/\">Click here for a link to the expression of interest.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The demand for local food and beverage experiences continues to grow \u2013 among both international and Swedish visitors. Recent knowledge from Visit Sweden shows that food and dining&#8230;<\/p>\n","protected":false},"featured_media":11588,"template":"","news_category":[41,60],"class_list":["post-11813","nyheter","type-nyheter","status-publish","has-post-thumbnail","hentry","news_category-news","news_category-norrbottens-flavor-routes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local food is hotter than ever \u2013 now we&#039;re highlighting the taste of Arctic Sweden - Swedish Lapland Visitors Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local food is hotter than ever \u2013 now we&#039;re highlighting the taste of Arctic Sweden - Swedish Lapland Visitors Board\" \/>\n<meta property=\"og:description\" content=\"The demand for local food and beverage experiences continues to grow \u2013 among both international and Swedish visitors. Recent knowledge from Visit Sweden shows that food and dining...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/\" \/>\n<meta property=\"og:site_name\" content=\"Swedish Lapland Visitors Board\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swedishlaplandvisitorsboard\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T13:19:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcticswedenvisitorsboard.com\/wp-content\/uploads\/2025\/10\/NS_webbild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SweLap_Visitors\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/\",\"url\":\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/\",\"name\":\"Local food is hotter than ever \u2013 now we're highlighting the taste of Arctic Sweden - Swedish Lapland Visitors Board\",\"isPartOf\":{\"@id\":\"https:\/\/arcticswedenvisitorsboard.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/arcticswedenvisitorsboard.com\/wp-content\/uploads\/2025\/10\/NS_webbild.jpg\",\"datePublished\":\"2025-12-19T13:19:34+00:00\",\"dateModified\":\"2025-12-19T13:19:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#primaryimage\",\"url\":\"https:\/\/arcticswedenvisitorsboard.com\/wp-content\/uploads\/2025\/10\/NS_webbild.jpg\",\"contentUrl\":\"https:\/\/arcticswedenvisitorsboard.com\/wp-content\/uploads\/2025\/10\/NS_webbild.jpg\",\"width\":1600,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/arcticswedenvisitorsboard.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nyheter\",\"item\":\"https:\/\/arcticswedenvisitorsboard.com\/nyheter\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Local food is hotter than ever \u2013 now we&#8217;re highlighting the taste of Arctic Sweden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/arcticswedenvisitorsboard.com\/#website\",\"url\":\"https:\/\/arcticswedenvisitorsboard.com\/\",\"name\":\"Swedish Lapland Visitors Board\",\"description\":\"Destinationsorganisation f\u00f6r Swedish Lapland\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/arcticswedenvisitorsboard.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local food is hotter than ever \u2013 now we're highlighting the taste of Arctic Sweden - Swedish Lapland Visitors Board","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/","og_locale":"en_US","og_type":"article","og_title":"Local food is hotter than ever \u2013 now we're highlighting the taste of Arctic Sweden - Swedish Lapland Visitors Board","og_description":"The demand for local food and beverage experiences continues to grow \u2013 among both international and Swedish visitors. Recent knowledge from Visit Sweden shows that food and dining...","og_url":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/","og_site_name":"Swedish Lapland Visitors Board","article_publisher":"https:\/\/www.facebook.com\/swedishlaplandvisitorsboard\/","article_modified_time":"2025-12-19T13:19:35+00:00","og_image":[{"width":1600,"height":1000,"url":"https:\/\/arcticswedenvisitorsboard.com\/wp-content\/uploads\/2025\/10\/NS_webbild.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@SweLap_Visitors","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/","url":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/","name":"Local food is hotter than ever \u2013 now we're highlighting the taste of Arctic Sweden - Swedish Lapland Visitors Board","isPartOf":{"@id":"https:\/\/arcticswedenvisitorsboard.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#primaryimage"},"image":{"@id":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#primaryimage"},"thumbnailUrl":"https:\/\/arcticswedenvisitorsboard.com\/wp-content\/uploads\/2025\/10\/NS_webbild.jpg","datePublished":"2025-12-19T13:19:34+00:00","dateModified":"2025-12-19T13:19:35+00:00","breadcrumb":{"@id":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#primaryimage","url":"https:\/\/arcticswedenvisitorsboard.com\/wp-content\/uploads\/2025\/10\/NS_webbild.jpg","contentUrl":"https:\/\/arcticswedenvisitorsboard.com\/wp-content\/uploads\/2025\/10\/NS_webbild.jpg","width":1600,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/local-food-is-hotter-than-ever-now-were-highlighting-the-taste-of-arctic-sweden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcticswedenvisitorsboard.com\/en\/"},{"@type":"ListItem","position":2,"name":"Nyheter","item":"https:\/\/arcticswedenvisitorsboard.com\/nyheter\/"},{"@type":"ListItem","position":3,"name":"Local food is hotter than ever \u2013 now we&#8217;re highlighting the taste of Arctic Sweden"}]},{"@type":"WebSite","@id":"https:\/\/arcticswedenvisitorsboard.com\/#website","url":"https:\/\/arcticswedenvisitorsboard.com\/","name":"Swedish Lapland Visitors Board","description":"Destinationsorganisation f\u00f6r Swedish Lapland","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcticswedenvisitorsboard.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/arcticswedenvisitorsboard.com\/en\/wp-json\/wp\/v2\/nyheter\/11813"}],"collection":[{"href":"https:\/\/arcticswedenvisitorsboard.com\/en\/wp-json\/wp\/v2\/nyheter"}],"about":[{"href":"https:\/\/arcticswedenvisitorsboard.com\/en\/wp-json\/wp\/v2\/types\/nyheter"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcticswedenvisitorsboard.com\/en\/wp-json\/wp\/v2\/media\/11588"}],"wp:attachment":[{"href":"https:\/\/arcticswedenvisitorsboard.com\/en\/wp-json\/wp\/v2\/media?parent=11813"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/arcticswedenvisitorsboard.com\/en\/wp-json\/wp\/v2\/news_category?post=11813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}