{"id":11779,"date":"2025-12-04T13:34:11","date_gmt":"2025-12-04T13:34:11","guid":{"rendered":"https:\/\/arcticswedenvisitorsboard.com\/nyheter\/new-european-position-paper-for-a-sustainable-and-digital-tourism-strategy\/"},"modified":"2025-12-04T13:34:38","modified_gmt":"2025-12-04T13:34:38","slug":"new-european-position-paper-for-a-sustainable-and-digital-tourism-strategy","status":"publish","type":"nyheter","link":"https:\/\/arcticswedenvisitorsboard.com\/en\/news\/new-european-position-paper-for-a-sustainable-and-digital-tourism-strategy\/","title":{"rendered":"New European position paper for a sustainable and digital tourism strategy"},"content":{"rendered":"\n

NECSTouR (Network of European Regions for Sustainable and Competitive Tourism) has taken a clear stance in 2025 in the dialogue about the EU’s upcoming Sustainable Tourism Strategy<\/em>. Together, the regions within the network have presented a new position paper towards a stronger, sustainable and digital European tourism strategy. The EU’s tourism strategy is currently under revision, and the joint position from NECSTouR’s member regions becomes an important input in the compilation. <\/strong><\/p>\n\n\n\n

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“Together with colleagues in 45 other European tourism regions, we have developed common positions, a so-called position paper “A European Agenda for a Sustainable Visitor Economy<\/em>“, and contributed with region-specific input to the EU’s ongoing consultation process”, says Annika Fredriksson, CEO of Swedish Lapland Visitors Board<\/p>\n\n\n\n

\u2013 As a representative of Norrbotten’s membership in the network, we want the new strategy to build upon the 2022 Transition Pathway for Tourism, but go deeper and more ambitiously both regarding sustainability, digitalization and regional participation.<\/p>\n<\/blockquote>\n\n\n\n

To ensure that the future European tourism strategy gives regions the opportunity to lead the transition towards a sustainable, competitive and resilient tourism ecosystem, NECSTouR’s members recommend the following 12 strategic priorities:<\/em><\/p>\n\n\n\n

    \n
  1. Establish a dedicated EU budget line for tourism after 2027, providing long-term, stable funding to public actors and territorial networks with a proven commitment to sustainability, climate action and local economic development.<\/li>\n\n\n\n
  2. Ensure that tourism is fully included in the European Commission’s new political priorities. As the EU promotes “the Clean Industrial Deal”, tourism must be recognized as a strategic sector that supports circularity, clean mobility, energy efficiency, territorial cohesion (cohesion between Europe’s regions), jobs and growth: important drivers for Europe’s competitiveness and economic security. <\/li>\n\n\n\n
  3. Revalue tourism as a structural transformation tool: By promoting regenerative tourism methods that go beyond mitigating tourism’s burdensome effects, the sector will actively contribute to restoring cultural and biological diversity, environmental resilience and well-being of local communities.<\/li>\n\n\n\n
  4. Position cultural tourism as a core pillar in the new “European Bauhaus”.<\/li>\n\n\n\n
  5. Support regional and local authorities in implementing their climate action plans for tourism by building upon the operational climate hub NECSTouR to contribute to the goals of the Glasgow Declaration and the EU.<\/li>\n\n\n\n
  6. Integrate sustainable tourism mobility into EU transport policy, ensure that visitor transport and logistics reduce carbon emissions, multimodal access to destinations is improved and tourism planning aligns with clean mobility solutions, in line with the goals of “the European Green Deal” and “the Clean Industrial Deal”.<\/li>\n\n\n\n
  7. Place data and digitalization at the center of the strategy by consolidating the future European Tourism Data Competence Centre (ETDCC) to enable destinations to systematically measure for better decision-making and smarter management of visitor flows and combine official statistics and “big data” in accordance with the European Tourism Data Space.<\/li>\n\n\n\n
  8. Promote tourism digitalization and broader innovation by connecting and scaling up the digital innovation hubs for sustainable tourism, integrating AI into tourism operations and other existing initiatives.<\/li>\n\n\n\n
  9. Support the development of innovative educational programs tailored for tourism’s green and digital transition, in line with the goals of the “EU Pact for Skills” and aimed at building a future-ready, resilient and skilled workforce.<\/li>\n\n\n\n
  10. Engage residents: The local population must be involved in tourism planning, ensuring that policies align with their needs and promoting a deeper connection between communities and visitors.<\/li>\n\n\n\n
  11. Ensure territorial cohesion and solidarity by supporting regions whose tourism economy has suffered due to proximity to war zones or geopolitical instability. These territories must receive support to reorganize their tourism offerings and should be integrated into the long-term recovery and transformation efforts planned in the future strategy. <\/li>\n\n\n\n
  12. Support and rely on regional cooperation platforms, such as NECSTouR, as important partners in the design and implementation of EU tourism policy<\/li>\n<\/ol>\n\n\n\n

    Background to the above position paper: NECSTouR’s members have worked during 2023\u20132024 with their strategic roadmap “NECSTouR 2030 Pathway”, which gathered members’ insights through interviews, workshops and scenario planning to define the regions’ priorities and goals for the new strategy.<\/em><\/p>\n\n\n\n

    Read more here<\/a>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    NECSTouR (Network of European Regions for Sustainable and Competitive Tourism) has taken a clear stance in 2025 in the dialogue about the EU’s upcoming Sustainable Tourism Strategy. 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